Sabah’s oldest newspaper established since 1949, and the state’s widest-covering English daily with its daily distribution not only reaching urban cities namely Kota Kinabalu, Sandakan & Tawau, but also emerging cities such as Lahad Datu, Keningau & Kudat.
The New Sabah Times were given a new lease of life in 1998 with a takeover, bringing about a new name and identity. The widest coverage English newspaper in Sabah who targeting urban dwellers with its 3-language contents (English, Bahasa Melayu and Kadazandusun) on a daily basis. Able to capture the aged group from 15 to 40 year-old from decent household income group.
Circulation : 16,084 (ABC Jun 2015 Report)
Readership : 167,047 (TNS Research International 2012)
Format : Tabloid
Language : English / BM / Kadazandusun
29 Jun 2015