TM Malaysia Day Campaign

TM and VMLY&R shine a light on a Malaysian unsung hero to celebrate Independence Day

As part of TM’s #MengukirMalaysia (Crafting Malaysia) initiative, which aims to celebrate, promote, and protect Malaysian culture through the use of technology, this campaign was launched – modernizing the fading Malaysian art form of ‘Wayang Kulit’ or ‘Shadow Play’, and to tell the story of one of Malaysia’s lesser-known Independence hero, Ibu Zain.

This campaign was materialized through an innovative 360° film, and promoted across print-ads, digital display ads, branded article, and social media platform including Facebook, Instagram, content publishers and East Malaysia social media influencers.