Mitsubishi XPANDER Hari Gawai Campaign
KOLs and Influencer Marketing
Mitsubishi X Mitsubishi XPANDER Hari Gawai Campaign
Mitsubishi x Local KOLs in celebrate Hari Gawai & Kaamatan together
As Mitsubishi seeks to elevate brand recognition for its XPANDER in East Malaysia, we are targeting families and consumers who prioritize both quality and affordability in their MPV selection. Our campaign has partnered with two highly-regarded local Key Opinion Leaders (KOLs) to create a captivating video that showcases the vibrant and celebratory Hari Gawai and Hari Kaamatan festivals, beloved by Sabahans and Sarawakians alike.
Through sharing these videos on the KOLs’ platforms – IG, FB & Youtube, we aim to spark excitement and create a sense of community, all while highlighting the XPANDER’s exceptional features and discover the unparalleled capabilities of the Mitsubishi XPANDER.