{"id":262,"date":"2014-09-26T09:10:19","date_gmt":"2014-09-26T01:10:19","guid":{"rendered":"http:\/\/dmdc.com.my\/web\/?page_id=262"},"modified":"2016-02-29T16:30:37","modified_gmt":"2016-02-29T08:30:37","slug":"borneo-factor","status":"publish","type":"page","link":"http:\/\/dmdc.com.my\/staging\/b-factor\/borneo-factor\/","title":{"rendered":"The Borneo Factor"},"content":{"rendered":"<div class='cre-animate' data-animation='fade-in' data-speed='1000' data-delay='1000' data-offset='70' data-easing='ease'> <\/p>\n<div class=\"heading\">\n<h1 style=\"text-align: center;\">\u00a0<\/h1>\n<h1 style=\"text-align: center;\">In recent years, Borneo has emerged as a highly viable region for marketers and advertisers alike.<\/h1>\n<h2 style=\"text-align: center;\"><span style=\"color: #4d9d44;\">What sets it apart from traditional Peninsular markets?<\/span><\/h2>\n<h1 style=\"text-align: center;\">\u00a0<\/h1>\n<\/div>\n<p> <\/div>\n<ul>\n<ul>\n<li><div class='cre-animate' data-animation='slide-in-from-left' data-speed='1000' data-delay='0' data-offset='70' data-easing='ease'> <div class=\"container_12\">\n<h2><span style=\"color: #4d9d44;\">Rapid Development<\/span><\/h2>\n<p>As travel becomes more accessible and cross-country boundaries reduced, more businesses are opting to look to Borneo as the next frontier of growth. <br \/>In Sabah, the Sabah Development Corridor (SDC) was launched in 2008 to accelerate the state\u2019s growth, <br \/>ultimately aiming for a high-income business-friendly model.\u00a0<br \/><span style=\"font-size: 8pt;\"><em>(ref:\u00a0<a href=\"http:\/\/www.sedia.com.my\/About_us.html\" target=\"_blank\">http:\/\/www.sedia.com.my\/About_us.html<\/a>) <\/em><\/span><\/p>\n<p>Meanwhile in Sarawak, five economic corridors were announced between 2006 and 2010, culminating in the Sarawak Corridor of Renewable Energy (SCORE). <br \/>The second largest of Malaysia\u2019s five established economic corridors, SCORE spans across over 70,000 square kilometres of resource-rich central areas with a population headcount exceeding 600,000.\u00a0<br \/><span style=\"font-size: 8pt;\"><em>(ref:\u00a0<a href=\"http:\/\/www.recoda.com.my\/invest-in-score\/what-is-score\/\" target=\"_blank\">http:\/\/www.recoda.com.my\/invest-in-score\/what-is-score<\/a>)<\/em><\/span><\/p>\n<\/div>\n<p> <\/div><\/p>\n<\/li>\n<li><div class='cre-animate' data-animation='slide-in-from-right' data-speed='1000' data-delay='0' data-offset='70' data-easing='ease'> <div class=\"container_12\">\n<h2><span style=\"color: #4d9d44;\">Lower Saturation<\/span><\/h2>\n<p style=\"text-align: justify;\">Studies have shown that media consumption in Sabah and Sarawak is lower than that of urban areas in Peninsula Malaysia<span style=\"font-size: 8pt;\">\u00a0<em>(ref: \u2018Media consumption in Sabah and Sarawak low, says OMD\u2019, The Edge 25 February 2014)<\/em><\/span>. Traditionally, media spending from advertisers has been heavily focused on the key regions of Klang Valley, Penang and Johor. With so many messages and media bombarding the average Peninsula consumer daily, advertisers may encounter reduced effectiveness over the long run.<\/p>\n<p style=\"text-align: justify;\">On the other hand, advertisers entering the Borneo market are afforded greater opportunities in capturing consumers\u2019 mindspace. Less clutter translates into greater brand awareness and eventually stronger results. The average East Malaysian consumer has been described as a \u201cgo-getter, optimistic and more open to embracing challenges in life as compared to urbanites in the Peninsula.\u201d<strong>\u00a0<br \/><\/strong><span style=\"font-size: 8pt;\"><em>(ref: \u2018Reaching Out To East Malaysia, Malaysian Business 1st\u00a0 August 2011)<\/em><\/span><\/p>\n<\/div>\n<p> <\/div><\/p>\n<\/li>\n<li><div class='cre-animate' data-animation='slide-in-from-left' data-speed='1000' data-delay='0' data-offset='70' data-easing='ease'> <div class=\"container_12\">\n<h2><span style=\"color: #4d9d44;\">Growth Potential<\/span><\/h2>\n<p>With a total population count of 5.95 million and area of 203,846 km\u00b2, Borneo holds immense possibilities for future advancement. The abundance of land, natural resources and human capital provides a ready platform for new brands to gain a stronghold and establish pioneer status.<\/p>\n<\/div>\n<p> <\/div><\/p>\n<\/li>\n<\/ul>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":9,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Borneo Factor - DMDC<\/title>\n<meta name=\"description\" content=\"Sabah population and Sarawak population\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/dmdc.com.my\/staging\/b-factor\/borneo-factor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Borneo Factor - DMDC\" \/>\n<meta property=\"og:description\" content=\"Sabah population and Sarawak population\" \/>\n<meta property=\"og:url\" content=\"http:\/\/dmdc.com.my\/staging\/b-factor\/borneo-factor\/\" \/>\n<meta property=\"og:site_name\" content=\"DMDC\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-29T08:30:37+00:00\" \/>\n<meta name=\"author\" content=\"superadmin\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dmdc.com.my\/staging\/#website\",\"url\":\"https:\/\/dmdc.com.my\/staging\/\",\"name\":\"DMDC\",\"description\":\"Media Advertising\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dmdc.com.my\/staging\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/dmdc.com.my\/staging\/b-factor\/borneo-factor\/#webpage\",\"url\":\"http:\/\/dmdc.com.my\/staging\/b-factor\/borneo-factor\/\",\"name\":\"The Borneo Factor - DMDC\",\"isPartOf\":{\"@id\":\"https:\/\/dmdc.com.my\/staging\/#website\"},\"datePublished\":\"2014-09-26T01:10:19+00:00\",\"dateModified\":\"2016-02-29T08:30:37+00:00\",\"description\":\"Sabah population and Sarawak population\",\"breadcrumb\":{\"@id\":\"http:\/\/dmdc.com.my\/staging\/b-factor\/borneo-factor\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/dmdc.com.my\/staging\/b-factor\/borneo-factor\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/dmdc.com.my\/staging\/b-factor\/borneo-factor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dmdc.com.my\/staging\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B. 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