Author: DMDC Admin

Astro Radio still #1 in Sabah and Sarawak

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KOTA KINABALU: Astro Radio remains the leading radio in Sabah and Sarawak. According to the 2014 Nielsen Radio Listenership Survey 541,000 listeners in Kota Kinabalu and Kuching tuned in to its stations weekly.

“Astro Radio continues to be the choice for listeners in Kota Kinabalu with a reach of 82 per cent,” said its Chief Executive Officer, Dr Jake Abdullah, during a media briefing here on Thrusday.

The Nielsen Radio Survey reported that ERA fm, hitz fm and MY FM, three of Astro’s radio stations, remained the number one stations for listeners in Malay, English and Chinese languages.

A total of 122,300 listeners in Kota Kinabalu listen to ERA fm weekly. Hitz fm has 954,000 weekly listeners. MyFM has 27,300 listeners per week with 8,900 of them in the ‘frequent’ category.

ERA fm in Kuching recorded 127,500 weekly listeners, 97,000 listeners for Hitz fm and 109,900 for MyFM. Jake said the continued popularity of the stations proved that their focus on local content and local talents were on the right track.

The amalgamation of Sabah and Sarawak listener figures shows that of the 249,800 ERA fm listeners weekly, 53 per cent of those who tuned in were below 30 years, hitz fm has 67% under 30 while MyFM has 52 per cent below 40.

“We have invested in Sabah and Sarawak, and our efforts in localisation such as local artistes and radio hosts are paying off with a growing listenership and market share,” said Dr Jake, while thanking the public for their support. He said that the radio trends continue to evolve and Astro aims ‘to stay ahead of the game’ by introducing new technology that drives mobility in listenership, while maintaining its focus on local contents.

“Astro Radio can also help their clients to reach the right audience at the right location with targeted commercial insertion based on regions like Kota Kinabalu, Sandakan, Miri and Kuching.

“We serve our clients with strong creative ideas and campaign execution that encompass our digital assets, on ground events and collaboration with other Astro properties,” he said.

By VESTA VANESSA JSOL – 28th November, 2014 (New Sabah Times)

4Q14 – New Sabah Times’ Content Supplement Announcement

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According to TNS Research International Survey 2012, special sections and unbiased editorial are the strengths of New Sabah Times. As for advertisers, highly focused sections, series and single page supplements can be created to provide suitable brand-relevant environments.  

Don’t miss out the chance to invest into the right medium in Sabah

1) Yearly Motoring Supplement – Dedicated to Sabahan motorist and motor enthusiastic to keep up the latest motoring trend in the market. It is the first of its kind in the market that publish an annual special motoring supplement among the local daily newspaper. Furthermore, a special highlighted content by veteran motoring writer, Chips Yap from Motor Trader to share about the current local motoring trend and news. Hence, reader will not even gets to know more about motoring trend and some car brands offer. Automotive clients will enable to features their car on a more precise space along with their advertisement ads.

2) Yearly YES Supplement – In conjunction with the year-end mega sale throughout Malaysia, New Sabah Times came out with the Year End Sale (YES) supplement  which targeting the local consumer whoever want something to brought over the year end just before Christmas. This supplement offer a variant range from fashion, furniture, home appliances, electronic gadget, cars, services, travel, beauty, grocery ect. The YES Supplement serves as a buying guideline for the local buyers and dedicated another advertising space for advertisers to promote their product or campaign to the local.

3) Yearly Education Supplement –Education has become an important platform for student to further their study and enhance their skills to meet the current market demand. Therefore, New Sabah Times has become one of the roles to promote education to the younger generation. Hence, New Sabah Times has collaborating with Study Malaysia since 2008, to organize the largest education fair in Sabah. This has become one of an annual event for the local. Furthermore, New Sabah Times also published the special education supplement in conjunction with the fair. In order to reach out to more schools and intake dates. New Sabah Times has extended to three supplements throughout the year (March, June & Dec) to get more student and advertiser to join into our education supplement.

Please contact us for more information.